top of page

Action !

One conviction: action!

Action demonstrates the nature of our choices, of our vision. It is courage and commitment that lead to all achievements, the victory and success of your actions. It is the personality and experience of the Founder and Board members that make the agency unique.

Ancre 1

In January 2023 Dassas Advertising & Public Affairs opened an office in Washington DC (USA), with Ken Weinstein as Senior Advisor.


Nathalie Dassas

Nathalie Dassas graduated from the Institut des Hautes Études de Défense Nationale (IHEDN) in 2019. She joined the Groupe de Réflexion de l'Armée de Terre as a consultant to the Chief of Staff of the Army. 

She is a Colonel of the French Air Force and Space Reserve - ADER network.


Nathalie Dassas was General Manager of Dassas Icom in France and also chaired several subsidiaries of the group, Liberty (publishing), Slot Machine (short programmes). Dassas Icom (New York) was in the early 2000s, ranked as the world's largest independent advertising group ($4.5 billion, 4,200 employees in 60 countries).


Since 2014, Nathalie is Vice President of the Global Governance Foundation (Geneva). She is also active in several charities. She is a French champion in horse riding (jumping). Nathalie Dassas holds a degree in Economics from the University of Paris X.


In July 2019, Nathalie created DASSAS Advertising & Public Affairs.

Executive board

DASSAS Advertising & Public Affairs has surrounded itself with recognized names who support us in defining our strategies through their visions and expertise in the sectors of Health, Defense, Geostrategy and Consumer Goods.


Professor Michel BODKIER: Angiologist, member of the Board of the Ordre des Médecins, medical expert at the Bordeaux Court of Appeal, he is the Founder of a major health organization organization”: the ELSAN group (120 private clinics, 25,000 employees).

General Bernard de COURREGES d'USTOU: Lieutenant General, former adviser in Matignon to 3 Prime Ministers for Defense and National Security, he is now seconded to Bercy as Inspector General of Finances.


Pierre DASSAS: He created Dassas Communication and ICOM (New York), ranked first worldwide private advertising group. He is now President of several international foundations with a focus on defence and diplomacy.


Mathieu LIMIDO-REUCHER: Investment banker in the Corporate & Investment Banking department at BNP Paribas. Senior Executive Vice President European Financial Group (EFG).

Romain NOUFFERT: Former head of several Fast-Moving-Consumer Goods companies. (Unilever, Danone, Lego, Castorama ...), he was CEO of Lesieur Group until 2019. He now chairs the Institute of Liaison and Studies of Consumer Goods Industries (ILEC), which brings together 81 international groups.

Dr. Kenneth R. WEINSTEIN: Chairman & CEO of the Hudson Institute, the most influential think-tank in the US on the topics of Defence and Foreign Affairs. In January 2023, he became Senior Advisor of Dassas Advertising & Public Affairs in Washington.

The Team


Director of Press Relations

A specialist in corporate communication, Priscille worked for 13 years on behalf of large groups. Her expertise allows her to put corporate communication at the service of a brand's overall strategy and to support companies in the management of their communication and their Press Relations during sensitive situations. In 2020, she joined DASSAS Advertising and Public Affairs as Director of Press Relations.

Director of Public Affairs

Arnaud began his career in the French Parliament as Parliamentary Attaché. He then worked for 14 years for one of the main French and European communication agencies, which counts among its clients the Airbus group, ArcelorMittal, Bull, Eutelsat and Arianespace. In 2020, after years of voluntary lobbying for NGOs, Arnaud joined DASSAS Advertising and Public Affairs as Director of Public Affairs. 

Creative Director

Graduate from the School of Visual Communication (ECV) and Creative Director of Dassas & Co from 2010 to 2019, Marika is an advertising architect. She writes, draws, photographs. She has created advertising and web campaigns, as well as design and visual identity concepts…Marika joined the DASSAS Advertising & Public Affairs team as Creative Director.

They trust us


Foundation for Education and Health in Africa

- Geneva -


Endowment fund for the Republican Guard
- France -

Logo Masa.png

Simulation software  in the service of defence 
- Paris -


Armoured vehicles defence vehicles
- Paris -


Medical Research Laboratory
- Basel -


Defence industry
- San Diego -

Innocence danger.png

Child protection 
- Paris -


Pharmaceutical laboratory

– Paris - 


First global government rating agency

- Geneva -


Multilateral relations, defence and foreign affairs
- New-York -

Life 01.jpg

Connected air purifiers
- Grenoble -


Foundation for the defence of clean air, clean Water and clean land

- Geneva -

bottom of page